Information Architecture Rework
For a management platform that allows medical practices to post jobs to a zillow-like map of careers for medical professionals to explore.
Context
The backend management aspect of the platform used by medical practices was getting frequent complaints on its complexity and taking up significant time from internal employees to repeatedly provide tutorials and explanations.
Impact
Created a workable prototype of a completely updated information architecture system that simplified the user flow and allowed for scalability and additional future features.
Team
Worked as the design lead and sole designer for the company alongside a product manager and an offshore developer team.
Plan
Develop a deep understanding of employer users with a persona workshop and generative interviews
Map out existing user journeys to identify where pain points can be untangled
Create new information architecture structure and review with internal subject matter experts
Goal
Create a scalable system that will prevent further issues and reduce the amount of hand holding needed between medical employer users and internal account managers.
User Research
The initial persona workshop with the team spoke to users who had deeply ingrained habits and patterns, which told me we would need to adapt our tool to users rather than getting them to adopt new patterns. After speaking with several users a pattern emerged indicating that the way the management platform has been laid out was wrong at a fundamental level. Users needed another layer of organization from the beginning in order to best do their jobs.
User Journey Iterations
After understanding user pain points and knowing we would have to significantly rework the architecture of the platform, I began mapping out the existing user journey so that I could understand current dependencies and work around them. Once those were understood I created several version to review with the internal subject matter experts and narrowed in on a best direction.
Outcomes
Working prototype of new information architecture for testing and development
Storymap breakdown identifying all pieces changing and any outstanding questions
